Today in India a terrorist was hanged. For he had killed some 257 people way back in '93. And somehow all of the paid-media has fallen into a frenzy. Debating weather he should have lived. And hence questioning the government that is trying hard to root out the decay from a country that is building... Continue Reading →
Travelling on an invisible Road
The wood is our past and the smoke our future and today the fire burns. - ancient eskimo saying.
ooh a Problem!! Let’s KILL ourselves!
Not long ago we had the news channels bustling, trying to provide profound and in depth coverage about this famous actress who had hung herself in her apartment and later the fog cleared only to reveal it was a failed love affair. A few days ago a 70 year old shopkeeper in a small town... Continue Reading →
Meeting a Beer and Sausage!
On a planet with more than a million cultures, lets take a peep into the customs one of the most masculine lineage of Europe!
The “On/Off” Switch of life
How can we figure out what is it that we want from our lives? How can we expect the world to behave in a way we see fit? the answer is exactly what you think it is. If you are expecting a straight forward solution to the dilemma above, well sadly there is none. But... Continue Reading →
To forget is to kill
Why should we care if a language goes poof? For with the death of a language withers its rich tradition.
End of an era
I was listening to "smells like teen spirit" by nirvana 1991, closed my eyes and saw Kurt Cobain mouthing " hello, hello, hello, how low!" and thats when i went back. Back to a time when people were oblivious to these blogs that you are reading right now. Nor did they worry about their persona... Continue Reading →
monkey see Monkey do
In a previous article we slightly touched the topic on how the mass media is responsible for wiping our brains clean and filling in tailored thoughts. Let’s peek into the immense power of suggestion. We as of today live in a very intricately orchestrated world where the few in power control the millions. Is it... Continue Reading →
It’s a Bad Bad world out there!!
Psychology is a very important aspect when you need to understand your customers. Lets take a sneak peek as how you can implement psychology to your own marketing campaign's advantage: 1. Run Emotional Ideas Studies have shown emotional and psychological appeals resonate more with consumers than feature and function appeals. In advertising, benefits, which often... Continue Reading →
Mind games
How can we categorize something into tangible and intangible? To be very vague, something that we can touch and feel is obviously tangible and the opposite intangible. But what about the future? Take a little time out and pause everything else and just think about it. What are we? If not for the time we... Continue Reading →
Yesterday is ashes, tomorrow wood and only today the fire shines bright. 